ANASTASIA PASECHNIK

 

ROLE

Design/

Concepting

OUTPUT

Digital

Content

Task

Many new customers are hesitant to use Easyet because of the additional luggage cost.

How can we get people to travel without their luggage?

Insight

When you experience a stressful situation you are more likely to make an impulsive decision.

Idea

Instant travel.

We will install a vending machine in the most popular areas with sets of emergency suitcases. 

The pack will include a pair of t-shirt, a toothbrush, underwear… a train ticket to the airport, a flight ticket, and a hotel stay. 

So you can instantly buy it and go for a weekend vacation without any planning.

Targeted ads based on location and previous search.

Tinder

Instagram

Instagram

Art direction: Anastasia Pasechnik

Copywriter: Christian Aasberg

Task

Stand out from the crowd of interns in New York ad agencies. Also, raise awareness about the issue around international Junior creatives not being able to secure a work visa (Artist visa - O1) to no matter how talented they are.

Insight

In New York, big advertising agencies love to put art on their walls.

Execution

I created a fake US visa in Photoshop and I suggested to any agency buy it as a piece of art for the exact same price as the O1 visa cost. It looked so realistic, people in the frame shop congratulated me for my "immigration" success.

Recognition

Helped me with extension of internship in RGA NY from 3 to 6 months. 

ROLE

Design/

Concepting

OUTPUT

Digital

Content

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