Brand

Samsung &  Disney

Task

Showcase feature of the great spectrum of facial expressions of AR emojis on Samsung Galaxy.

Insight

There are situations in life everyone can relate to.

Execution

We created a short video series with 4 different life situations. The campaign featured globally,  that's why we were not able to ask actors use any language. My partner and I were involved in conception, research,visual presentation, writing, and we also worked on the casting and production decisions.

Results

This videos were featured in official Disney Instagram Channel. Campaign received around 100 000 views.

Screenshots from Disney Instagram

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Client: Samsung x Disney
Category: Digital
Agency: R/GA New York
VP, Group Executive Creative Director: Nicholas Pringle
Associate Creative Director: Rene Van Wonderen
Senior Copywriter: Zak Stawski
Art director: Anastasia Pasechnik
Copywriter: Andrew Weissman,