INSTAGRAM FILTER - "I SEE YOU" 

We upload 14 billion selfies every year, without thinking about privacy violation. We upload selfies with faces of innocent people on the background.

 

Replace people who need to be hidden with people who need to be shown. Introducing Instagram filter “iseeyou”.Worlds first filter that helps find missing children. Filter automatically replace faces of innocent people on the background with faces of missing children, based on users current location.

Client: Instagram

Category: Digital

Art director: Anastasia Pasechnik

Art director: Boreum Kim

Art director: Jungle Kim

Copywriting: Fizza Farooq 

 

Thank you!