INSTAGRAM FILTER - "I SEE YOU"
We upload 14 billion selfies every year, without thinking about privacy violation. We upload selfies with faces of innocent people on the background.
Replace people who need to be hidden with people who need to be shown. Introducing Instagram filter “iseeyou”.Worlds first filter that helps find missing children. Filter automatically replace faces of innocent people on the background with faces of missing children, based on users current location.
Art director: Anastasia Pasechnik
Art director: Boreum Kim
Art director: Jungle Kim
Copywriting: Fizza Farooq