Brand

Hellmann's

Task

Combat throwaway culture and cut food waste with a device, publication or service from Hellmann’s.

Insight

People care more about their favourite TV-Shows being spoiled rather then their food being spoiled.

Execution

We created a spoiler alert, a device that spoils your favorite TV-Shows if you let your food spoil. Just place the sticker in your Fridge, a microchip embedded to the sticker detected gases, when food is spoiling. One second after you will receive a spoiler alert on your phone. 

Recognition

This work won Platinum, highest award lever at International Festival of creativity.

Caseboard Spoiler Alert.png

Poster advertising

Client: Hellmann's

Concept, art direction: Anastasia Pasechnik

Concept, copywriting: Andrew Weissman
Concept
, art direction: Cho Kang Soo