Task

Raise awareness for the topic of romanticization of guns US culture, which leads to gun violence and mass shootings in the US. 

Insight

Pickles calm you down.

Execution

We replaced Guns with pickles in movie posters across New York and created an Instagram page about it. We asking our followers to sign a petition against Guns in movie posters. Please check our Instagram page.

Recognition

ANDY AWARDS - GOLD

NEW YORK ADVERTISING FESTIVAL - FINALIST SELECTION 

Art direction: Anastasia Pasechnik

Art direction: Mariana Von Fedak

Copywriter: Nikolas Perez

Copywriter: Andrew Weissman