Raise awareness for the topic of romanticization of guns US culture, which leads to gun violence and mass shootings in the US.
Pickles calm you down.
We replaced Guns with pickles in movie posters across New York and created an Instagram page about it. We asking our followers to sign a petition against Guns in movie posters. Please check our Instagram page.
ANDY AWARDS - GOLD
NEW YORK ADVERTISING FESTIVAL - FINALIST SELECTION
Art direction: Anastasia Pasechnik
Art direction: Mariana Von Fedak
Copywriter: Nikolas Perez
Copywriter: Andrew Weissman