For the 2019 NBA Playoffs, ESPN completely changed the way they promoted NBA games.
Rather than running advertisements prior to games and expecting millennials to commit to appointment viewing, we focussed on communicating with fans when the games were live.
“You Seeing This?” was a real-time media campaign that showed millennial fans what they were missing when they weren’t watching live games.
Sound activated ads
Group Creative Director
Creative Director Copy
Creative Director Art
Art Director Intern