ANASTASIA PASECHNIK
ROLE
Design/
Concepting
AGENCY
R/GA
2018'
OUTPUT
Digital/
Campaign

The story
For the 2019 NBA Playoffs, ESPN completely changed the way they promoted NBA games.
Rather than running advertisements prior to games and expecting millennials to commit to appointment viewing, we focussed on communicating with fans when the games were live.
“You Seeing This?” was a real-time media campaign that showed millennial fans what they were missing when they weren’t watching live games.

Sound activated ads

Group Creative Director
Creative Director Copy
Creative Director Art
Art Director Intern
Copywriter Intern
MARIE RONN
SIMON GIBSON
DAN WHITE
ANASTASIA PASECHNIK
ANDREW WEISSMAN