ANASTASIA PASECHNIK

 

ROLE

Design/

Concepting

AGENCY

R/GA

2018'

OUTPUT

Digital/ 

Campaign

The story

For the 2019 NBA Playoffs, ESPN completely changed the way they promoted NBA games.

 

Rather than running advertisements prior to games and expecting millennials to commit to appointment viewing, we focussed on communicating with fans when the games were live.

 

“You Seeing This?” was a real-time media campaign that showed millennial fans what they were missing when they weren’t watching live games. 

CASE FILM

Sound activated ads

Group Creative Director
Creative Director Copy
Creative Director Art

Art Director Intern
Copywriter Intern

MARIE RONN
SIMON GIBSON
DAN WHITE

ANASTASIA PASECHNIK
ANDREW WEISSMAN

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