For the 2019 NBA Playoffs, ESPN completely changed the way they promoted NBA games.
Rather than running advertisements prior to games and expecting millennials to commit to appointment viewing, we focussed on communicating with fans when the games were live.
“You Seeing This?” was a real-time media campaign that showed millennial fans what they were missing when they weren’t watching live games.
Marie Ronn - Group Creative Director, Spotify
Simon Gibson - Creative Director, 72 and Sunny
Dan White - Creative Director, 72 and Sunny
Anastasia Pasechnik - Art Director Intern
Andrew Weissman Copywriter Intern