Easyjet - Instant travel

Category

Integrated

Task

Many new customers are hesitant to use Easyet because of the additional luggage cost.

How can we get people to travel without their luggage?

Insight

When you experience a stressful situation you are more likely to make an impulsive decision.

Idea

Instant travel.

Targeted ads based on location and previous search.

We will install a vending machine in the most popular areas with sets of emergency suitcases. 

The pack will include a pair of t-shirt’s, a toothbrush, underwear… a train ticket to the airport, a flight ticket, and hotel stay. 

So you can instantly buy it and go for a weekend vacation without any planning.

Art direction: Anastasia Pasechnik

Copywriter: Christian Aasberg