Desperados wanted to connect with the younger audience by making an experiental party with a positive change.

Introducing party that run entirely on people's sweat. While entering the party party-goers will receive the special patch, that will translate sweat into electricity. When the energy is low the rhythm of the song will slow down showing need to dance more.


Client: Desperados

Category: Experiental

Art director: Anastasia Pasechnik

Copywriter: Anastasia Pasechnik




AD, CW -Anastasia Pasechnik

Thank you!