Think - Don't die for a pint
Get more people to stop and think before they take the car from the pub.
You are more inclined to take on behaviour if you experience something.
A PR stunt where we'll take over a pub and redecorate it after 10 pm, with an interior made out of parts from cards involved in drink driving accidents.
1-minute web film with the recording of people's reaction.
A mock-up of the bar interior.
We’ll have glasses made out of windscreens, where the text on It will be location-specific.
When our guests would like to pay, we will provide them with a discount for the taxi drive back to their homes.
Art direction: Anastasia Pasechnik
Copywriter: Christian Aasberg