Think - Don't die for a pint 

Category

Stunt

Task

ABOUT

Get more people to stop and think before they take the car from the pub. 

Insight

You are more inclined to take on behaviour if you experience something.

Idea

A PR stunt where we'll take over a pub and redecorate it after 10 pm, with an interior made out of parts from cards involved in drink driving accidents.

Output

1-minute web film with the recording of people's reaction.

A mock-up of the bar interior.

We’ll have glasses made out of windscreens, where the text on It will be location-specific.

When our guests would like to pay, we will provide them with a discount for the taxi drive back to their homes.

Art direction: Anastasia Pasechnik

Copywriter: Christian Aasberg