Get more people to stop and think before they take the car home from the pub.
You are more inclined to take on behavior if you experience something.
A PR stunt where we’ll take over a pub and redecorate it after 10 pm, with an interior made out of parts from cars involved in drink driving accidents.
We’ll have glasses made out of windscreens, where the text on It will be location specific.
When our guests would like to pay, we will provide them with the discount for the taxi drive back to their homes.
Art direction: Anastasia Pasechnik
Copywriter: Christian Aasberg
THINK - DON'T DIE FOR A PINT