Inspire young people who live in big cities to use Hellmans as an ingredient that can help cook leftovers.
On average people let spoil around 26% of the food they buy.
People care more about their favourite tv show being spoiled than their food being spoiled.
2019 Creativity International Awards, Platinum
PR campaign for April's fool day to make the world talking about the brand.
Kang Soo Cho AD
Anastasia Pasechnik AD
Andrew Weissman CW