ROLE

Design/

Concepting

OUTPUT

Integrated

Task

Inspire young people who live in big cities to use Hellmans as an ingredient that can help cook leftovers.

Problem

On average people let spoil around 26% of the food they buy.

Insight

People care more about their favourite tv show being spoiled than their food being spoiled.

Idea

Spoiler Alert

Caseboard Spoiler Alert.png
Spoiler_Alert_Outdoor.png

Awards

2019 Creativity International Awards, Platinum
 

The story

PR campaign for April's fool day to make the world talking about the brand.

Dream team

Kang Soo Cho AD 
Anastasia Pasechnik AD 
Andrew Weissman CW 

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