Task

Get more people to sign up for Shudder - a subscription video on demand service featuring horror, thriller and supernatural fiction titles.

Insight

After watching a horror movie you need something comforting to feel safe again.

Idea

So much horror, you’ll need a safe moment after.

Poster advertising

Youtube pre-roll:

We’ll have different Horror Movie characters like Freddy Krueger do Sleep ASMR.

Super: The Horror Channel

Shudder Logo

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Concept, art direction: Anastasia Pasechnik
Concept, copywriting: Christian Aasberg