Task
Get more people to sign up for Shudder - a subscription video on demand service featuring horror, thriller and supernatural fiction titles.
Insight
After watching a horror movie you need something comforting to feel safe again.
Idea
So much horror, you’ll need a safe moment after.
Poster advertising



Youtube pre-roll:
We’ll have different Horror Movie characters like Freddy Krueger do Sleep ASMR.
Super: The Horror Channel
Shudder Logo

Concept, art direction: Anastasia Pasechnik
Concept, copywriting: Christian Aasberg