Task
Combat throwaway culture and cut food waste with a device, publication or service from Hellmann’s.
Insight
People care more about their favourite TV-Shows being spoiled rather then their food being spoiled.
Execution
We created a spoiler alert, a device that spoils your favorite TV-Shows if you let your food spoil. Just place the sticker in your Fridge, a microchip embedded to the sticker detected gases, when food is spoiling. One second after you will receive a spoiler alert on your phone.
Recognition
This work won Platinum, highest award lever at International Festival of creativity.
Poster advertising
Client: Hellmann's
Concept, art direction: Anastasia Pasechnik
Concept, copywriting: Andrew Weissman
Concept, art direction: Cho Kang Soo