BURGER KING - THE FLAME OF REVENGE

Category

Integrated

INSIGHT

In today’s world, it’s hard to get over your ex, with constant reminders everywhere.

IDEA

Burger King will grill a burger using flame based on your ex’s trash.

On February 7th, we'll release a teaser poster to get people talking.


On Valentine’s Day, we’ll set up a special cashier desk, where people can flame their burgers by using paper objects their ex left behind.

We’ll encourage people to share their break up reasons online.

The best reasons will be printed inside the burger wrappings.

The new facial recognition app deletes every picture of your ex, both on your phone and online.

Flamed ex’s will be denied ordering at Burger King.

Art direction: Anastasia Pasechnik

Copywriter: Christian Aasberg